doing my best to put words to it.
I’m a creative leader that lives between my art and my love for architecting growth and identity. I’m at my most fired up when I work with good people that want to solve the hardest problems.
When it works, it feels like ghostwriting for change.
I help organizations grow through good content.
that’s strategy,
I’ve built growth funnels, designed market expansions, launched products, built brands, and connect new audiences to better services.
it’s process,
And rarely have I done it alone. I’ve led sales, marketing, and strategy teams, consulted with agencies and products, and built frameworks for all of them.
and it’s art.
Because, at the core of all of it has been a passion for writing with purpose, designing with class, and choosing experiences over statements.
select clients & roles
TAGG Creative
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Lambda Solutions
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Versett
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Domain7
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Reach
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Microsoft
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VANUX Awards
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Civil Space
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Sage Software
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Taylor & Francis
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BC Ferries
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BC Ministry of Transportation
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TAGG Creative • Lambda Solutions • Versett • Domain7 • Reach • Microsoft • VANUX Awards • Civil Space • Sage Software • Taylor & Francis • BC Ferries • BC Ministry of Transportation •
I’ve been lucky enough to work with a diverse collection of agencies, brands, and organizations focused on making good things well.
writing
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Analogous Vol. 2: A Robot Must Protect Its Own Existence
How Asimov’s Laws of Robotics Can Shape Client Work
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Analogous Vol. 3: We've Always Been Having AI Conversations
What past adaptations to new tech can teach us about ChatGPT
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Designing Brand Identity
Best lines from a branding encyclopedia that’s becoming a staple on my bookshelf
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Analogous Vol. 1: Scale Dex if You’re Rocking a Katana
The Dark Souls Approach to Scaling Teams
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Good Services
Best lines from a walkthrough of service design for public good.
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The Public Servant's Guide to Government in Canada
Highlights from an introduction to public service
Reach Out.
I’d love to hear from you.